I’m an experienced UK freelance content writer. I write SEO blog posts and web copy in a range of industries, including Fintech and health and fitness.

We live in an online world, so creating authentic web content is essential to any marketing strategy.

From ghostwritten articles to creative social copy, I can create content that will inspire readers, reach new customers and get you seen.

Here are some select client examples and samples – arranged by industry for easy navigation. Click to skip to the industry that interests you.

1. Health and fitness
2. Fintech
3. Travel
4. Lifestyle
5. Sustainability
6. Arts and culture
7. Marketing
8. Awards
9. Eleanor Jones – freelance writing portfolio

You’ll find a download of my portfolio available at the bottom of the page.

Health and fitness

Until – B2B fitness startup: 1500-word article about how to retain clients as a PT, including tips for personal trainers and a clear CTA to Until’s services.

Fit & Well: A commissioned piece from my POV about my experiences using the stairclimber at my gym.

Riyah Speaks – lifestyle blogger: Articles about health and well-being, fitness and mental health. I matched the author’s tone of voice and point of view to ghostwrite for her audience.

Health Times – healthy living magazine for over 50s: Ghostwritten articles about healthy living, food and medication for an over 50s audience, including a selection of advertorials that ranked in the top 3% of referral traffic sources for the company.

Fumble – UK youth charity: Articles and social media content about mental health, relationships and LGBTQIA+ activism.

Ready to work together? Get in touch for a zero-obligation conversation.

Fintech

Wise (formerly TransferWise): B2C and B2B blog posts for Wise’s UK, Singapore, Canada and US markets, including informative articles about bank accounts, international travel, payroll software and business banking.

Travel

Mind Over Money Matters: Articles about how to save money on travel, including actionable tips for UK readers to save, earn and spend money wisely.

I also write articles for Wise that fall under the travel industry, including an article about the 11 gay-friendly cities and how to become a travel nanny.

Lifestyle

Ali’s Upside Down World – lifestyle/parenting blogger: Articles about parenting, mental health, food, relationships, entertainment and personal development.

The C Word: Articles about women’s health, including a piece about miscarriage in the media and a piece about investing in rest.

The Sporting Blog: I am content manager for The Sporting Blog. This role includes editing and optimising blog posts for SEO. I also contribute to the website’s social media channels. Sample is an example of my SEO editing, optimising and formatting work.

Sustainability

EV Infinity app: Articles about EV charging, including how-to guides and informative articles about electric charging in the UK.

Sunshine Sarah – lifestyle blogger: Editing, optimising and writing articles about slow fashion, veganism and sustainability, including recipes, restaurant recommendations and fun lifestyle pieces. Site no longer in use.

Arts and culture

A Merry Loner: A commissioned article for A Merry Loner about how to date yourself, including solo date ideas and the benefits of getting to know yourself.

The Rauch Review: Long-form book reviews of classic literature for a contemporary review site.

Uncomfortable Cambridge: A commissioned article about the lengthy wait for women to get the same graduation rights as men at Cambridge University.

Ready to work together? Get in touch today for a friendly chat.

Marketing

LEaF Translations – translation agency: 1000-word articles about translation, localisation, marketing, SEO and language for a lovely ethical translation agency in York.

The Linguist Magazine: A commissioned article about the future of translation and technology. I interviewed translators to contribute to the piece. (edition 2, pg. 14)

I’ve also worked with a range of SEO, marketing and content agencies in the UK and further afield. This includes web copy, social media and blog marketing services for agencies like Click Marketing, Studio II Collective, Kevin Burke SEO Marketing, Connective3 and more.

Awards

I was awarded Theo Paphitis’ Small Business Sunday in December 2025. This was a great moment of recognition for Eleanor Jones Content Writing!

Eleanor Jones – freelance writing portfolio

Check out my digital portfolio for a download of my client projects, samples and testimonials.

Not what you’re looking for? This list is by no means exhaustive! Check out my services below or email eleanorjonesfreelance@gmail.com for more.